Yahoo Japan, a subsidiary of U.S. Web portal Yahoo (NASDAQ:YHOO), is considering an e-commerce partnership with China giant Alibaba Group (NYSE:BABA) that could start this summer, according to a media report on Friday.
The two sides are discussing teaming up to help Japanese firms sell household goods, cosmetics and baby products on Alibaba's Tmall and Tmall Global sites, according to Bloomberg. The alliance would offer support and lower fees for Japanese e-commerce companies looking to list on the popular online shopping destinations.
The rising popularity of Japanese goods in China is creating a potential expansion boom for Japanese merchants, according to a statement from Yahoo Japan, Bloomberg said.
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Yahoo and Japanese multinational SoftBank are major shareholders in Yahoo Japan. Yahoo Japan was created as a joint venture with SoftBank in 1996. Yahoo owns 35% of Yahoo Japan.
During Yahoo's Q1 earnings conference call with analysts in April, Yahoo CEO Marissa Mayer announced that the company would not include its Yahoo Japan operations in its previously announced, larger tax-free spinoff of its 15% stake in China e-commerce leader Alibaba Group and Yahoo Small Business. That deal is expected to be completed in Q4.
On the earnings call, Mayer said that Yahoo has instead retained advisors "to determine the most promising opportunities to maximize value" of its Yahoo Japan holdings, adding that "it is currently a key priority to explore those options thoroughly."
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